Not everyone understands the value of content. via GIPHY To us, it’s straightforward, but to others it can look like an expense without fully understanding the impact it has on user experience and decision making. Jacqueline Urick from Sears Home Services talks about how she’s been able to get buy-in from executives and help the […]

Sales and marketing are different skill sets, but they both have foundations in communicating effectively.  via GIPHY Both types of professionals are trying to explain their value in the context of the customer/client/stakeholder’s needs. John Doherty from Credo explains how his experience in sales can apply to marketing justification discussions, as well.  In this episode, […]

Imagine everyone you knew kept telling you the same trivia fact over and over. Hey, did you know a snail can sleep for three years? Did you hear about snails? Guess what? Snails are capable of sleeping for… via GIPHY That’s what the internet can feel like sometimes — the same content over and over […]

Words are powerful, and this power can be harnessed in multiple ways — from what you choose to say, when you choose to say it, and how you choose to communicate it. via GIPHY Daniel Codella, digital evangelist at Sigma Computing, has studied the psychology of this type of communication and has actionable tips to […]