Rand Fishkin came on the show to talk about the structural issues often found in companies that prohibit them from making the best marketing decisions.
Category: Blog
Unearthing Your Content’s ROI Through Google Analytics [Podcast Episode]
If you’re newer to Google Analytics or aren’t sure if you’re getting the most out of it, this episode of Cashing In On Content Marketing is for you.
Do You Need Digital PR? Here’s How to Know
Digital PR is becoming a more popular marketing tactic — but why? What are the benefits, and how do you know if you need this strategy for your own brand?
Overcoming Misconceptions in the Content/SEO World [Podcast Episode]
There are plenty of SEO/content misconceptions floating around. Hear what some of the most common are and how to work around those assumptions.
Building a Content Performance Culture [Podcast Episode]
Content marketing strategist/consultant Christoph Trappe explains why your company needs a content performance culture.
