Anybody can be a writer on the internet, but there’s a significant gap between professional content creators and amateurs. Our journalists and editors excel at their craft and create blog and article content for a range of brands in nearly every industry.
Take a look at some of our examples of high-quality blog content.
Informative Blog Post Content
Superdrug Online Doctor is a prescription provider in the U.K. and part of its target market are those seeking safe and effective contraceptives. Looking at data from a United Nations report, we mapped the most common type of birth control used around the globe – a topic surely appealing to our client’s audience.
While any birth control is better than no birth control when it comes to avoiding pregnancy, there are particular methods that are more effective (e.g., the pill, IUDs, male condoms, etc.). Our article detailed why other contraceptives are less effective, and it incorporated external research as to why some countries have a higher rate of those less-successful methods.
Sports Analysis Blog Post Content
During the 2016 season, we took a closer look at the pitchers of Major League Baseball for our client Fanatics, an online retailer for official sports apparel and merchandise. In addition to the National League article, we created a campaign that mapped all pitches since 2008 as well as a blog post with the fastest-throwing pitchers in the American League.
Baseball enthusiasts – a large segment of Fanatics’ core audience – know there are many types of pitches (four-seam fastballs, sinkers, etc.), so we analyzed data from MLB Statcast for each type to offer a full picture. The article struck a balance between speaking to longtime fans and informing newer fans of the mechanics of certain pitches.
Wellness Blog Post Content
For MentalHelp.net, we were tasked with creating content that addressed its readers’ mental health and wellness concerns. Our research revealed that youth and adults who identify as lesbian, gay, bisexual, or transgender are nearly three times more likely to suffer a mental health condition – so we knew that was a group likely coming to the site for help or education.
We used results from a CDC database for an overview of how the LGBT community is affected by mental illnesses like depression and issues such as difficulty sleeping. But to really understand the issue, we interviewed LGBT people and wove their quotes throughout the article. The end result was a comprehensive look at the problems, what individuals can do to improve their well-being, and how our society and health care system can support members of the LGBT community.