Tangential content is any content that does not directly relate to a product or service offering by the company. Tangential content is especially useful for brands in a “boring” niche.
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Use an SEO Lens to Improve Your Content [Podcast Episode]
A content strategy without SEO is missing massive opportunities. Find out from SEO expert Aleyda Solis how you can tackle content with an SEO lens.
Making the Most of User Generated Content [Podcast Episode]
Are you using user-generated content to grow your brand? Listen to this episode of Cashing In On Content Marketing for tips on how to pull it off.
Do You Need an Audit of Your Analytics Process? [Podcast Episode]
Is your content marketing reporting accurate? Dana DiTomaso explains how you can better track metrics to get buy-in for your work.
Using Content Analytics to Get Strategy Buy-In
Need to prove the value of your content marketing efforts? This guide will help you decide which KPIs to focus on to get ongoing buy-in.