This client is an industry-focused domain, providing highly respected and trusted content about the human resources sphere. Their existing authority in the business vertical and instant trust factor with writers and editors gave our campaigns a visibility boost, increasing the promotional viability of the stories and making them properly equipped to host data-driven campaigns.
Our campaign “came back from the dead” with a media mention with The Motley Fool an astonishing 57 days after we sent our last media pitch, revealing our team’s commitment to creating evergreen content and dedication to check for earned links with the same diligence as day 1 of the pitching cycle.
Our approach involved scouting writers and content creators within niche publications who covered relevant content and would be attracted to our pitches. Focusing on this editorial demographic offers a high chance that these top voices in your vertical will not only see your content, but be engaged with it.