When a site isn’t optimized for search, it won’t receive the maximum benefits that result from content promotion. That’s right: Even some of the most viral content campaigns won’t have as significant of an impact.

Fractl leadership knows this and has innovated in the SEO space for the last decade, and our team’s expertise will supercharge your site’s audit and SEO updates.

If your site does need improvements, we’ll tackle everything from page titles and meta descriptions to the content length and credibility of sources so that your site is ready to reap the benefits of content marketing and you’re left with zero to worry about.

We don’t just rely on our years of marketing experience to understand what makes content great – we also conduct industry research to discover why people share content.

Our industry studies serve as the foundation of our entire content creation process, from ideation to research to design and development, ensuring our content provides the compelling information top publishers are dying to write about.

These content campaigns can feature anything from graphics and animated gifs to interactive visualizations and landing pages, all based on newsworthy data collected and analyzed by our team to provide a fresh perspective on the topic.

Fractl’s digital PR team has secured more than 50,000 media stories about our clients’ content. We’ve achieved this by investing in publisher research to determine which are top-quality and relevant to the goals of our content campaigns.

Then, each digital PR specialist either uses an established publisher relationship or crafts personalized pitch emails to secure media coverage that actually appeals to those specific audiences.

The resulting links are of a quality, relevance, and volume unparalleled in the content marketing industry, and this added strength to your link portfolio will bolster your Google ranking, leading to an increase in organic traffic.