Your content should speak from a place of authority and provide value to those you’re able to help (your potential customers).
Some business don't prioritize on-site content and thus aren't as authoritative in the eyes of search engines (and users!) as they could be.
Other businesses don’t realize the full potential of their authoritative domain and miss out on the massive amounts of potential search traffic from targeting “medium-tail” and “long-tail” terms.
Whether your site currently has low or high authority in Google's eyes, content production can be of surprisingly high-value.
That’s why we develop an on-site content plan that:
Our strategies do not involve:
Once the strategy is set, our writers and designers are ready to do the comprehensive research necessary to create anything from a 1,000-word blog post to a 3,000-word resource guide.
When we produce high-quality, informational content that answers common questions, you’ll see an improvement in your on-site engagement metrics, your backlink portfolio, and your rankings.
And when you’re ranking high on Page 1, searchers see your site’s content naturally and start linking to your resource, building even more links and solidifying you as an authority.
Good links—links that are relevant to your industry—are an essential component for high rankings and organic traffic.
Because they signal to Google that you have an authoritative voice that can benefit searchers.
The educational resource guides we create in your industry, and the links we build for that content, will withstand any Google algorithm changes meant to root out subpar content that’s either thin, spammy, or unsuccessful in providing true value. That means it’ll provide a long-lasting, positive impact.
The most competitive sites in organic search have a diversified link portfolio of both high authority links and a much larger number of low- to mid-authority linking domains.
Fractl’s data journalism and digital PR strategies are designed to acquire the high-authority links, while our resource link building fills in the necessary high volume of niche, industry-relevant links.
With this two-pronged strategy, you’ll earn a natural, healthy, powerful backlink portfolio that will help you conquer the SERPs.