You can’t make an audience persona once and call it a day. Henry Adaso explains how to make and update audience personas so they’re accurate and useful.

Tod Cordill explains how digital mail can amplify your digital marketing strategies and even accomplish marketing goals email can’t achieve on its own.

Have you been thinking of investing more in video marketing? Kate Skavish provides her tips on how to get the most ROI out of video content.

Paid and content don’t have to live in silos. PPC expert Navah Hopkins explains how you can elevate your content strategy with PPC.