Attract and Convert
Your Target Audience
Paid channels appear easy to use to help attract and convert more traffic, and they are — if you’re OK with settling for the bare minimum results.
Investing the time and research into how you execute your paid ad campaigns can make a significant difference in translating your money into more targeted leads.
That’s why we perform audience research both for the ads themselves and for the content the ads lead to. Conversions don’t happen automatically; they require a path people can follow — a path we can build for you.
Actual Fractl Results
Our internal marketing team’s efforts have increased our lead volume by
How We Attract and Convert More Traffic
Drive Traffic With Paid Channels
There are times you need relevant site traffic quickly, whether to promote a contest or to meet a sales benchmark. In these cases, paid channels are an excellent way to generate quick interest.
But you can’t just set up an ad and wait. Having a clear understanding of who your audience is and what message will appeal to them is crucial to driving them to your site.
At Fractl, detailed audience research informs everything from the ad copy we write to the people we target. This insight also helps us determine our approach for ads on a variety of paid channels, including Google, Facebook, Twitter, and LinkedIn. Through our research, we’ll find your audience, and we’ll speak to them in ways that work.
Convert More Traffic With Content
Acquiring more targeted traffic is a great start to boosting business, but the next step is optimizing your on-site content so people who land on your pages are encouraged to act.
Our expertise in what compels people to take action — in addition to our audience research — allows us to create engaging content and calls-to-action people want to click.
We’re able to speak to specific demographics in their particular parts of the sales funnel on an emotional level. This type of tailored content doesn’t just engage readers — it makes them curious and excited about your brand and what it has to offer, getting you more higher-quality leads.
Fractl Marketing B2B Lead Generation Case Study
Discover how Fractl’s marketing team used data-driven content campaigns and personalized promotional tactics to increase our lead count by 667%.
BuzzStream 9-Month Engagement Case Study
Learn how we helped BuzzStream break the record for new signups in a week using a combination of gated, evergreen, and promoted content.