Marketers are driving a language shift that’s changing how brands hire, communicate, and show up in search.
The New Vocabulary of AI Search
Category: Blog
When AI Becomes the Voice in Your Head
A look at how 1,000 people are psychologically responding to AI
The AI Media Partnerships Behind ChatGPT, Gemini & Copilot: What PR Pros Need To Know About LLM Training Data
Large language models don’t emerge from thin air; they’re shaped by editorial decisions, licensing deals, and distribution networks. When an AI company signs a content deal with a publisher group (or crawls one heavily), that partnership doesn’t just fill a training set. It rearranges neighborhoods in the model’s latent space. Over time, those neighborhoods harden […]
AI vs. SEO: How Generative Search Is Reshaping Discovery, Content Strategy, and Consumer Trust in 2025
Search isn’t just changing—it’s being rewritten. In just 18 months, AI went from novelty to default, and marketers are scrambling to redefine visibility. Generative AI is now baked into search, from Google’s AI Overviews to ChatGPT and Perplexity. Traditional SEO playbooks? Flipped. And the pressure’s on—66% of consumers expect AI to replace search entirely within […]
Earned Media: How To Drive Site Rankings By Earning High-Authority Backlinks
Earned media is about getting your brand mentioned on third-party sites. We’ll explain how to pitch content to publishers and build brand awareness.
