Regardless of what type of organization or business you have, storytelling within a marketing campaign can have a significant impact on connecting with your target audience.
![, Why ALL Organizations Need Brand Storytelling [Podcast Episode]](<iframe class="giphy-embed" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" xml="lang" src="https://giphy.com/embed/VhhlCN0mnSAfyhyhTk" width="480" height="270" frameborder="0" allowfullscreen="allowfullscreen" data-mce-src="https://giphy.com/embed/VhhlCN0mnSAfyhyhTk" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" data-mce-fragment="1"></iframe>)
It was wonderful talking with Tonya McKenzie, Los Angeles County Commissioner and PR & Leadership Consultant, about all things storytelling and PR in marketing. Tonya breaks down how to use storytelling for brand awareness, the most effective ways to work with organizations and tell their story, and much more.
![, Why ALL Organizations Need Brand Storytelling [Podcast Episode]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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In this episode, you’ll learn:
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How to figure out what people want when telling a brand’s story within a marketing campaign
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How to go about working with organizations to craft their story
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How storytelling can kickstart and drive a marketing campaign
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How to decide the best ways to tell your brand’s story
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