It was wonderful talking with Tonya McKenzie, Los Angeles County Commissioner and PR & Leadership Consultant, about all things storytelling and PR in marketing. Tonya breaks down how to use storytelling for brand awareness, the most effective ways to work with organizations and tell their story, and much more.
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In this episode, you’ll learn:
How to figure out what people want when telling a brand’s story within a marketing campaign
How to go about working with organizations to craft their story
How storytelling can kickstart and drive a marketing campaign
How to decide the best ways to tell your brand’s story