By analyzing advanced data resources such as the Fatality Analysis Reporting System (FARS), the FBI’s Uniform Crime Reporting (UCR) program, and data from the Substance Abuse and Mental Health Services Administration (SAMHSA), we were able to create unique, newsworthy content campaigns.
Fractl’s organic growth strategies led to a dramatic spike in site traffic from just ~600 visitors per month to 700,000 per month over the course of 18 months, adding close to 600 Unique Linking Domains (ULDs) to their link portfolio.
Throughout the engagement, Fractl produced many large-scale content marketing campaigns based on tangentially-related newsworthy topics such as “celebration drinking habits” and “service industry professional confessions.” This type of content is ideal for earning high-authority press coverage and links.
The first step was to produce a wealth of content about everything related to alcohol abuse, adding hundreds of best-in-class articles to position the site to benefit dramatically from content marketing, link building, and long-term link attraction. In addition, dozens of pages were rewritten over the course of the rebrand, migration, and relaunch.
Over a short period of time, successful link and authority building led to top rankings for high-volume “top funnel” informational topics and helped to attract hundreds of quality links. In conjunction with the content marketing campaigns, this accumulation of links dramatically accelerated the process of obtaining top rankings for many of the highest value keywords in this competitive space.
One of the best long-term, “future-proofed” SEO strategies is to become a true authority in your respective space for ALL related topics, not just your “money keywords.” Content for a topic like “Am I an Alcoholic?” can be just as strategically valuable as well as obvious, directly converting topics like “Alcohol Rehab Centers,” with both providing opportunities for natural authority building and “longtail” keywords.