Turning Cross-Channel Brand Authority and Visibility Into Revenue
Nick Santillo is the co-founder and CEO of Fractl, where he leads client strategy, capital allocation, and growth execution for one of the industry’s top-ranked content marketing and Digital PR agencies.
Before Fractl, Nick co-founded Voltier Digital in 2006, an early content marketing agency specialized in viral infographics for link building. After Voltier was acquired by BlueGlass Interactive in 2012, Nick helped integrate Voltier’s content model into the larger agency, expanding BlueGlass’s ability to deliver data-driven content and earned-media strategies at scale.
At Fractl, Nick helped turn that early agency experience into a more scalable operating model: systemizing research, execution, and distribution so organic visibility compounds over time. Under his leadership, Fractl grew from a bootstrapped startup into a globally recognized agency serving hundreds of Fortune companies and competitive SMBs across SEO, content marketing, and Digital PR.
Today, Nick is helping guide Fractl’s expansion beyond services through Fractl Agents, a SaaS platform designed to codify the agency’s strongest research, content, and media workflows into scalable AI-supported systems. His focus is on building durable growth systems that turn earned media, content performance, and organic visibility into measurable business outcomes.
