Kelsey Libert is a cofounder of Fractl and a recognized voice in digital PR, content marketing, and AI-era search strategy. Her industry research and commentary have appeared in Harvard Business Review, Search Engine Land, Inc., Entrepreneur, and other leading marketing publications, and she has presented at MozCon, SMX Advanced, BrightonSEO, Pubcon, and global SEO and content marketing conferences.
Before cofounding Fractl, Kelsey grew up inside the SEO sandbox through her family’s domain portfolio. In the early 2000s, she interviewed state tourism departments to build authoritative content and earn .gov links, gaining early hands-on experience with search visibility, content credibility, and relationship-driven authority building long before digital PR became a formal discipline.
At Fractl, Kelsey has helped shape the agency’s earned media strategy across thousands of campaigns for Fortune 500 brands, startups, and SMBs, including Adobe, Discover, Paychex, and other category leaders. Her work connects original research, data journalism, emotional resonance, and audience-first media strategy to help brands earn authority across search, social, media, and AI-powered discovery.
Today, Kelsey is helping define Fractl’s approach to entity authority while translating senior-level Digital PR and content strategy into Fractl Agents. Her work focuses on building AI-era workflows that support media strategy and brand visibility across the platforms shaping modern discovery.
