A data journalism agency finds, analyzes, and visualizes data, then turns it into stories journalists want to publish. The best data journalism agencies for earned media in 2027 start with Fractl for original studies that earn national coverage, links, and AI citations. Siege Media leads for data-driven digital PR in SaaS and fintech, Reboot Online for data science-led campaigns, and NeoMam Studios for data visualization.

Each profile lists the campaigns, link results, and prices the agency publishes, so you can compare these agencies on evidence.

What Is a Data Journalism Agency?

A data journalism agency collects datasets, cleans the raw data, analyzes it, and turns the findings into data stories with charts, interactive maps, and infographics. The term covers two kinds of organizations.

The first is a marketing agency that runs data journalism for brands. These agencies produce original studies a journalist can cite, then pitch them to earn coverage, links, and brand mentions. Every agency on this list runs data-driven PR for brands.

The term also covers newsrooms. Texty.org.ua, part of a Ukrainian NGO called Data Journalism Agency, works with open data, satellite imagery, and machine learning to study propaganda. It’s a member of the Global Investigative Journalism Network (GIJN), whose members support investigative reporting and data journalism. The Markup uses data-driven journalism and its own engineering expertise to investigate how technology is used. Newsroom data teams grew out of projects like The Guardian’s Datablog in 2009 and ProPublica’s investigative dashboards.

How We Vetted These Data Journalism Agencies

Each agency on this list had to clear these bars:

What Is the Best Data Journalism Agency in 2027?

The best data journalism agency depends on where you want coverage and what you sell. Fractl fits brands that want original studies to earn national press and AI citations. SaaS, ecommerce, and international brands each have a specialist on this list.

1. Fractl

• Best for: Original data studies that earn national coverage and AI citations
• Headquarters: Delray Beach, Florida
• Founded: 2012
• Industries with published work: Finance, insurance, retirement, health, travel, software, cybersecurity, legal, real estate, home services, home security, education, apparel, and energy
• Notable client wins: Clarify Capital, Lance Surety Bonds, Tawkify, Utilities Now, and ZipHealth
• Link authority: ZipHealth earned 111 links from DA 70+ publishers
• Pricing: $5,000 to $50,000 or more a month
• Clutch rating: 4.8 out of 5 from 37 reviews

Data journalism is the core of our digital PR work. Our data journalists run surveys, pull public datasets, use data scraping, and query APIs. Then they clean the data and look for findings a reporter can build a story on. For example, one of our studies analyzed more than 300,000 tweets with Python and Excel to map what Americans talk about most in each state. The study, featured in our roundup of data journalism examples, earned coverage in Mashable, AV Club, and Bustle. Our outreach team then pitches each study to national, trade, and regional publications.

A study only earns coverage if journalists trust its methods, so we size our surveys for credible margins of error. Our designers build the charts, interactive maps, and infographics that carry the data. When a client wants a study to reach further, our copywriting team adapts it into social posts and email content. Fractl Agents, our AI platform, tracks which pages AI answers cite after each campaign.

These data-driven campaigns rank among our most-linked studies, and each earned more than 1,000 dofollow links:

Data journalism also earns the highest median link count of any campaign type in our database:

2. Siege Media

• Best for: Data-driven digital PR for SaaS and fintech
• Headquarters: Austin, Texas
• Founded: 2012
• Industries with published work: Ecommerce, business services, financial services, hospitality, and IT
• Notable client wins: Vena Solutions and Bluevine
• Pricing: Not published; Clutch lists a $5,000 minimum project size
• Clutch rating: 4.9 out of 5 from 48 reviews

Siege Media’s digital PR team includes in-house data journalists, and it pitches through a network of more than 7,500 media partners. Rather than counting backlinks alone, it aims for top-tier links, media mentions, and brand impressions.

For Vena Solutions, a financial planning platform, Siege’s digital PR increased links to the blog by 2,300% and earned 1,200 citations in LLMs. Its data studies for Bluevine earned 733 links.

3. Rise at Seven

• Best for: Search-first digital PR with state-level data hooks
• Headquarters: Sheffield, England, with offices in Manchester, London, and New York
• Founded: 2019
• Industries with published work: Retail and fashion, travel, B2B, and sports betting
• Notable client wins: Superside and BetUS
• Pricing: Not published
• Recognition: 79 awards listed on its site

Rise at Seven is a search-first content marketing agency whose services include digital PR, AI visibility, and a data and insights team. Its U.S. team runs data studies, commentary, and reactive PR. It says all of its U.S. data studies “cover state-specific insight” to widen the range of headlines. Its about page lists 79 awards.

For Superside, a B2B design service, Rise at Seven used data reports for digital PR to drive 33% growth. A campaign for the sportsbook BetUS, an NBA team of rodents, generated 143 links.

4. Reboot Online

• Best for: Data science-led digital PR
• Headquarters: London
• Founded: 2012
• Industries with published work: Insurance, health, and travel
• Notable client wins: Allianz Direct and Numan
• Link authority: Average DR of 68 across coverage for Allianz Direct
• Pricing: Not published
• Recognition: Awards listed on its site include Best Use of Data and Best Large SEO Agency

Reboot Online builds campaigns “on credible analysis, PhD-level datasets, FOI findings, and original research.” Its services include data-led campaigns, resource pages, and reactive newsjacking backed by rapid data analysis. Shai and Naomi Aharony founded the agency in 2012.

For Allianz Direct, Reboot’s data scientists used Germany’s official accident statistics to identify the country’s most dangerous roads. The study earned 268 pieces of coverage across Germany with an average DR of 68. For Numan, a digital healthcare provider, digital PR earned 101 links to its weight loss category page.

5. NeoMam Studios

• Best for: Data visualization and research reports
• Headquarters: London
• Founded: 2011
• Industries with published work: Technology, finance, health, automotive, travel, and retail
• Notable client wins: Hostinger, Holafly, Visa, and Charles Schwab
• Link authority: Average DR of 62 across its featured studies
• Pricing: Not published; Clutch lists a $10,000 minimum project size
• Clutch rating: 4.9 out of 5 from 4 reviews

NeoMam Studios produces “industry-leading reports and creative campaigns that earn high-value editorial links,” and it says it’s IPSO regulated. Each project page walks through its data collection, data analysis, and data visualization steps.

NeoMam studied AI-generated YouTube channels for a client in the video editing space. The study earned 639 referring domains, with coverage in The Guardian, BBC, The Verge, and WIRED. Its map of the most visited website in every country, for Hostinger, earned 133 referring domains.

6. Digitaloft

• Best for: SEO-led digital PR with data studies
• Headquarters: Kendal, England, with an office in Manchester
• Founded: Not listed on its site; digital PR since 2014
• Industries with published work: Travel, automotive, and health and beauty
• Notable client wins: FINN and Booking.com for Business
• Pricing: Not published
• Recognition: More than 50 industry awards, including UK Search Awards and Global Search Awards

Digitaloft offers “data-driven campaigns, studies & reports” as part of its digital PR service, alongside expert commentary and product PR. It started doing digital PR in 2014, and its work has won more than 50 industry awards.

For FINN, a car subscription provider, Digitaloft’s study of car insurance costs in every state earned links from more than 60 major U.S. publications. Its data-led campaigns for Booking.com for Business earned more than 75 media placements.

7. Stacker

• Best for: Distribution for data-driven brand stories
• Headquarters: Not listed on its site
• Founded: 2017
• Industries with published work: Financial services, healthcare, and nonprofits
• Notable client wins: Intuit QuickBooks
• Pricing: From $3,000 a month on annual contracts
• Clutch rating: 5.0 out of 5 from 5 reviews

Stacker launched in 2017 to give publishers “high-quality, data-driven editorial content at no cost.” Its newsroom writes brand stories, and Stacker syndicates them to more than 3,000 vetted publishers, where each story earns more than 50 placements on average. Pricing starts at $3,000 a month on annual contracts.

Intuit QuickBooks published 17 stories through Stacker and earned more than 3,920 pickups in five months. Stacker suits brands that already have data stories and want wider distribution.

How Do Data Journalism Agencies Create Data-Driven Stories?

Most data-driven stories move through the same steps:

Data gathering Agencies run surveys, pull open data from government sources, or use web scraping and APIs to collect raw data.	Cleaning data Analysts fix duplicates, gaps, and formatting errors before any analysis starts.
Data analysis Analysts rank, compare, and test the data to find a finding that holds up to a journalist’s questions.	Data visualization Designers build charts, interactive maps, and infographics that make the finding clear in one look. UK newsrooms call this data visualization.

Common data journalism tools include Google Sheets for working with data and OpenRefine, a free tool for cleaning messy data. Analysts who code often use pandas, an open-source data analysis library for Python. RAWGraphs is a free, open-source data visualization tool.

How Much Does a Data Journalism Agency Cost?

Stacker’s distribution starts at $3,000 a month on annual contracts. On Clutch, NeoMam Studios lists a $10,000 minimum project size, and Siege Media lists $5,000.

At Fractl, programs run $5,000 to $50,000 or more a month. Budget depends on campaign scope and how competitive your category is, not company size:

How To Choose a Data Journalism Agency

Start with where you want coverage, then match the agency’s published campaigns to it:

Then ask each agency for a data study from your industry, the methodology behind it, and the coverage it earned. Ask too who runs the data analysis, since some agencies have in-house data journalists and others outsource it.

For PR firms that earn coverage without a data focus, compare these earned media agencies and digital PR agencies.

Partner With the Data Journalism Agency That Turns Your Data Into Coverage and AI Citations

Shortlist two or three agencies whose published studies look like what you want to make, then ask each one how it checks its data before pitching. If you want original research that earns national coverage, links, and AI citations, Fractl’s data journalism team builds and pitches every study in-house.

Reach out to see how Fractl would build your next data journalism campaign.

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