In a survey of 2,000 Facebook users, we uncovered the primary motivations for sharing content. Use these insights to understand what types of content can spur social sharing.

We look at how the six components of compelling ideas can help marketers improve their projects and troubleshoot struggling campaigns.

We surveyed 400 people and asked them to record their emotional responses to 100 of the top images from Reddit’s r/pics community to figure out why we share what we share online.

What can we learn from the marketing budget of Amazon and other retail giants? We looked at how 20 top online retailers spent their marketing dollars in the past year.

Why are most startups destined to fail? We looked at the stories of 193 failed startups to extract the lessons from their demise.