Think about how you’d describe your job to a colleague. Now think about how you’d describe it to someone who has no idea what digital marketing is.

via GIPHY

The core information is the same, but the delivery needs to be different. And this matters constantly when it comes to getting buy-in from different people with different priorities.

Tamsen Webster, marketer message strategist, and founder of The Red Thread®, explains her philosophy on how you can refine your messaging to really resonate with the person you’re trying to communicate with.

In this episode, you’ll learn:

• How to communicate your key messages effectively
• The difference between activating short-term action vs. long-term action
• How to identify the longer-term motivations to tap into sustained action
• How to prompt people to get to the core of what they really need

Related resources/links:

• Simon Sinek – Start with why – TEDxPugetSound
• Content Marketing World
• Rabbit-duck illusion