How Fractl Applies Data Science to Social Sharing

By Kelsey Libert

Cofounder

1 min read

Updated Mar 21, 2024

How Fractl Applies Data Science to Social Sharing

Truly effective content should elicit an emotional response in order to earn shares. Emotional responses are also ignited by how your content is covered, and Fractl revealed what key emotions publishers are tapping into in order to increase shares.

Kelsey Libert

Cofounder

Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.