Table of Contents
- How We Vetted These Fintech Marketing Agencies
- What Is the Best Fintech Marketing Agency in 2027?
- What Compliance Expertise Should a Fintech Marketing Agency Have?
- How Is Fintech Marketing Different From General SaaS Marketing?
- How Much Does Fintech Marketing Cost?
- How To Choose a Fintech Marketing Agency
- Hire the Fintech Marketing Agency That Turns Your Data Into Trusted Coverage
- FAQ
Key Takeaways
- Match the agency to your sub-vertical. Payments, lending, wealth, crypto, and B2B fintech brands buy different services, and the agencies on this list each lead in one or two.
- Few agencies publish prices. Fractl’s programs run $5,000 to $50,000 or more a month, NinjaPromo’s plans start at $3,200 a month, and NoGood’s average retainer is above $20,000 a month.
- Regulators watch fintech marketing. FINRA requires a principal to approve broker-dealer ads, and the CFPB fined a money transfer app $1.5 million for misrepresenting the speed and cost of its transfers.
A fintech marketing agency helps financial technology companies win customers in a category where every claim faces regulators and skeptical customers. The best fintech marketing agencies for 2027 start with Fractl for fintech digital PR and original-data content campaigns. CSTMR leads for financial-services-only brand and performance marketing, Siege Media for content-led SEO, NoGood for B2C fintech growth, and Gateway Group for investor relations and PR.
Each profile lists the fintech clients, results, and prices the agency publishes, so you can compare these fintech digital marketing agencies on evidence.
| Agency | Best for | Named fintech clients | Pricing |
|---|---|---|---|
| Fractl | Fintech digital PR and original-data content campaigns | Clarify Capital, a wealth-management platform | $5,000 to $50,000+ a month |
| CSTMR | Financial-services-only brand and performance marketing | UniTeller, Pursuit | Not published; Clutch lists a $50,000 minimum project size |
| Siege Media | Content-led SEO and GEO for B2C fintech | Stash, The Zebra, Bluevine | Not published; Clutch lists a $5,000 minimum project size |
| NoGood | Growth marketing for B2C fintech | Chime, Truliant, Merlin Investor | Average retainer above $20,000 a month |
| Gateway Group | Investor relations and PR for public fintechs | Bitcoin Depot | Not published; Clutch lists a $10,000 minimum project size |
| NinjaPromo | Crypto and multichannel fintech campaigns | Tap Tap Send | From $3,200 a month |
| 42DM | B2B fintech demand generation and ABM | Payoneer | Not published; Clutch lists a $1,000 minimum project size |
| Fintech Digital | Websites and SEO for banks and lenders | OppFi, AMINA Bank | Not published; Clutch lists a $25,000 minimum project size |
| Mint Studios | Purchase-stage content for B2B fintech | Yapily, WorldFirst | Not published; Clutch lists a $5,000 minimum project size |
How We Vetted These Fintech Marketing Agencies
Each financial services marketing agency on this list had to clear these bars:
- Published fintech results. A fintech case study with measurable results, or an award-winning fintech campaign, on the agency’s own site.
- Verified client reviews. A Clutch profile with reviews posted by clients.
- Results in a regulated category. At least one case study from lending, banking, payments, investing, insurance, or crypto, where ads and claims answer to financial regulators.
What Is the Best Fintech Marketing Agency in 2027?
The best fintech marketing agency depends on what you sell and to whom. Fractl fits fintech brands that want earned media and original research. Payments, lending, crypto, and B2B fintech companies each have a specialist on this list.
1. Fractl

- Best for: Fintech digital PR and original-data content campaigns
- Headquarters: Delray Beach, Florida
- Founded: 2012
- Fintech clients: Clarify Capital, a wealth-management platform, a crypto payments app, and a student loan provider
- Pricing: $5,000 to $50,000 or more a month
- Clutch rating: 4.8 out of 5 from 37 reviews
We earn fintech brands’ trust through original research. Our data journalists run the surveys and data analytics behind each study, built on money questions people already ask. Our digital PR team then pitches the findings to national business and finance publications. That public relations work earns backlinks, brand mentions, and thought leadership coverage for your experts. We pair it with content marketing, technical SEO, and AEO, so the rankings and AI search citations it earns land on pages that convert.
Our designers build the data visualizations that carry each finance study, along with graphics for social media and your blog. We plan each landing page around UX as well, since usability affects how a page performs. Our copywriting team can turn studies and blog posts into social posts, email content, and short videos for social media. We choose platforms based on research into where your customers spend their time. Fractl Agents, our AI platform, speeds up our research and pitching, and tracks which pages AI answers cite for each client.
Our fintech clients have earned national finance coverage, thousands of links, and multiplied AI citations:
Clarify Capital, a business lending company Our analysis of the most trusted businesses in every industry earned 5,545 dofollow links, the most of any campaign in our database. | A wealth-management platform Organic traffic grew 119.5%, adding 520,727 monthly visitors and 5,845 new referring domains, with coverage in Bloomberg, CNBC, and Fortune. |
A crypto payments app AI Overview citations grew about tenfold in six months from research on crypto payroll, wallet adoption, and trust in crypto. | A student loan provider AI Overview citations rose from 3,600 to 11,200 in six months, and organic traffic doubled to 260,000 monthly visits. |
Finance campaigns in our database earn more links than our typical campaign:
| Campaign set | Campaigns | Median dofollow links | Average dofollow links |
|---|---|---|---|
| Business and finance campaigns | 130 | 8 | 84.1 |
| All Fractl campaigns | 3,610 | 7 | 41.4 |
2. CSTMR

- Best for: Financial-services-only brand and performance marketing
- Headquarters: Bee Cave, Texas
- Founded: 2014
- Fintech clients: UniTeller, Pursuit, and Kudzu
- Pricing: Not published; Clutch lists a $50,000 minimum project size
- Clutch rating: 4.9 out of 5 from 7 reviews
CSTMR works as both a brand studio and a performance marketing agency for fintech and financial services companies in lending, banking, payments, insurance, credit, and investing. Its performance marketing team runs ad campaigns, retargeting, SEO, AI search discovery, email outreach, and account-based strategies. Its brand team covers content, email marketing, social media marketing, and public relations, and its design team builds websites and mobile apps. CSTMR says it’s SOC 2 Type 1 compliant].
For UniTeller, an international money transfer company, CSTMR reports a 114% year-over-year increase in transactions from 2021 to 2022. Pursuit, an SBA lender, saw organic search traffic rise 30% in the three months after its new site launched.
3. Siege Media

- Best for: Content-led SEO and GEO for B2C fintech
- Headquarters: Austin, Texas
- Founded: 2012
- Fintech clients: Stash, The Zebra, and Bluevine
- Pricing: Not published; Clutch lists a $5,000 minimum project size
- Clutch rating: 4.9 out of 5 from 48 reviews
Siege Media calls itself a “full-service fintech GEO agency.” It builds content, data studies, and link-building campaigns written for CFOs, finance leaders, and compliance officers. Its services also include digital PR, web design, and research reports.
Stash, an investing and savings app, grew its organic traffic 540% within a year with Siege. For The Zebra, an insurance comparison site, Siege earned more than 1,580 links and a 354% increase in organic traffic. Its data studies for Bluevine earned more than 730 links and 800+ citations in AI answers].
4. NoGood

- Best for: Growth marketing for B2C fintech
- Headquarters: New York
- Founded: 2016
- Fintech clients: Chime, Truliant Federal Credit Union, and Merlin Investor
- Pricing: Average retainer above $20,000 a month
- Clutch rating: 5.0 out of 5 from 3 reviews
NoGood is a growth marketing agency with a fintech practice, and it says it has worked with Intuit. Its team runs AEO, SEO, paid search, paid social, organic social, content, CRO, and marketing analytics. NoGood works on monthly retainers, and its average retainer is above $20,000 a month.
NoGood helped Chime see a 93% enrollment lift from AI search and social content. It increased user signups 300% for Merlin Investor and grew Truliant Federal Credit Union’s TikTok views 45% quarter over quarter.
5. Gateway Group

- Best for: Investor relations and PR for public fintechs
- Headquarters: Newport Beach, California
- Founded: 1999
- Fintech clients: Bitcoin Depot
- Pricing: Not published; Clutch lists a $10,000 minimum project size
- Clutch rating: 5.0 out of 5 from 7 reviews
Gateway Group is a financial communications firm whose services include investor relations, public relations, equity story advisory, IPO advisory, SPAC advisory, transaction communications, and crisis communications. It suits fintechs preparing to go public or already listed, rather than brands that need SEO or paid media.
Gateway won a Platinum Hermes Creative Award for its public relations campaign for Bitcoin Depot. Its investor relations and PR teams have advised Bitcoin Depot since the company debuted as a public company.
6. NinjaPromo

- est for: Crypto and multichannel fintech campaigns
- Headquarters: New York
- Founded: 2017
- Fintech clients: Tap Tap Send, a fintech loan platform, a global bank, and a crypto exchange
- Pricing: From $3,200 a month for 40 hours; enterprise plans from about $50,000 a month
- Clutch rating: 4.9 out of 5 from 97 reviews
NinjaPromo runs paid advertising, influencer marketing, social media, SEO, GEO, public relations, email, web design, and CRO for fintech and crypto brands. It publishes flat monthly plans, from $3,200 for 40 hours of work. Its finance page says it works with clients’ legal and compliance teams “to align messaging, disclaimers, and promotion rules before campaigns go live.”
For a fintech loan platform, NinjaPromo reports more than 250,000 new web visitors at a $43 customer acquisition cost (CAC). Its influencer campaign for Tap Tap Send, a money transfer app, earned more than 205,000 views. A crypto exchange campaign attracted $20 million in deposits.
7. 42DM

- Best for: B2B fintech demand generation and ABM
- Headquarters: Tenafly, New Jersey
- Founded: 2016
- Fintech clients: Payoneer and a payments infrastructure platform for banks
- Pricing: Not published; Clutch lists a $1,000 minimum project size
- Clutch rating: 4.8 out of 5 from 18 reviews
42DM is a B2B marketing agency for tech companies, and it has built enterprise marketing funnels for fintech clients. Its services include demand generation, inbound marketing, account-based marketing, thought leadership, lead generation, SEO, pay-per-click (PPC) ads, HubSpot automation, and AI search optimization. A senior marketing manager at Payoneer credits its “results-driven approach.”
For a platform that runs acquiring for banks and payment service providers, 42DM generated more than 300 qualified leads in two months. That work won 35 new customers in three months and 170 demo requests at a $79 cost per lead.
8. Fintech Digital

- Best for: Websites and SEO for banks and lenders
- Headquarters: Chicago
- Founded: 2016
- Fintech clients: OppFi, AMINA Bank, and Bloom Credit
- Pricing: Not published; Clutch lists a $25,000 minimum project size
- Clutch rating: 5.0 out of 5 from 4 reviews
Fintech Digital calls itself “a fintech marketing agency for banking and modern finance companies.” Its services include financial SEO, content marketing, performance marketing, website design, and social media. Its site says its consultants “understand regulation, compliance, and how to serve the sector.”
Fintech Digital managed OppFi’s online infrastructure for five years, from startup to IPO, and its web strategy lifted OppFi’s global conversion rates more than 4%. For AMINA Bank, a regulated crypto bank, it reached No. 1 and No. 2 rankings for key crypto banking terms.
9. Mint Studios

- Best for: Purchase-stage content for B2B fintech
- Headquarters: Not listed on its site
- Founded: 2013
- Fintech clients: Yapily and WorldFirst
- Pricing: Not published; Clutch lists a $5,000 minimum project size
- Clutch rating: 4.8 out of 5 from 2 reviews
Mint Studios writes purchase-stage content for B2B fintech and financial services companies, aimed at the keywords decision-makers search right before they choose a vendor. Its case studies report pipeline metrics like SQLs alongside rankings. For one payment company, SQLs from the blog grew 466%.
Yapily, an open banking provider, saw 2.8x growth in organic inbound leads and ranks on Google’s first page for 94% of its target buying keywords. For WorldFirst, a cross-border payment provider, conversions from existing content grew 234%.
What Compliance Expertise Should a Fintech Marketing Agency Have?
Most fintechs have their own compliance team, so an agency’s job is to know which rules apply and build that team’s review into every timeline. At Fractl, we work alongside our clients’ compliance teams on every campaign. The rules depend on what you sell:
- Broker-dealers. FINRA Rule 2210 requires communications that are fair and balanced, and a registered principal must approve each retail communication before it’s used.
- Investment advisers. The SEC’s marketing rule sets conditions for testimonials, endorsements, third-party ratings, and performance claims in ads.
- Lending, payments, and banking apps. The Consumer Financial Protection Act bans deceptive acts and practices, and the CFPB enforces it. Sendwave, a money transfer app, misrepresented the speed and cost of its transfers and had to pay a $1.5 million civil penalty plus about $1.5 million in redress.
- Crypto promotions. Anyone who promotes a crypto asset security must disclose the nature, source, and amount of their pay. The SEC charged Kim Kardashian for promoting a crypto asset on social media without that disclosure, and she agreed to pay $1.26 million.
Influencer marketing adds another layer. The FTC says an endorser must disclose any “material connection” to a brand, including payment or free products. Ask any agency you shortlist these questions:
- Which of our regulators have you worked under? FINRA, SEC, and CFPB rules differ. Ask for a case study from a client under the same rules as you.
- How many review rounds does your timeline assume? Your compliance team will review every ad and claim. Get the number in writing so the schedule holds.
- How do you brief creators and influencers? Paid endorsements need clear disclosures. Ask to see the brief before any creator posts.
How Is Fintech Marketing Different From General SaaS Marketing?
Fintech marketing asks people to trust a company with their money, so proof and compliance weigh more than they do in general SaaS. Every rate, return, or fee in an ad can trigger regulatory review, and a vague claim can count as deceptive. B2B fintech decision-makers include CFOs, finance leaders, and compliance officers, and they expect content written by people who understand payments, lending, or banking.
That’s why third-party proof carries so much weight in fintech. Coverage in national finance press, client reviews, and citations in AI answers show customers that someone outside the company vouches for it. A B2B marketing agency that only runs paid advertising can’t earn that proof on its own.
How Much Does Fintech Marketing Cost?
Two agencies on this list publish fintech marketing prices, and six more list minimum project sizes on Clutch:
- NinjaPromo’s plans start at $3,200 a month for 40 hours of work, and its enterprise plans start at about $50,000 a month.
- NoGood’s average retainer is above $20,000 a month.
- On Clutch, CSTMR lists a $50,000 minimum project size, Fintech Digital $25,000, Gateway Group $10,000, Siege Media and Mint Studios $5,000, and 42DM $1,000.
At Fractl, programs run $5,000 to $50,000 or more a month. Budget depends on campaign scope and how competitive your category is, not company size:
| Program scope | Monthly budget | What it covers |
|---|---|---|
| Lower-scope or opportunistic | $5,000 to $10,000 | Existing brand stories, limited content creation, and targeted outreach |
| Mid-range | $10,000 to $35,000 | Multiple campaign types, consistent outreach, and moderate content development |
| Full-service or high-competition | $50,000 or more | Original research, multichannel execution, and ongoing campaign production |
How To Choose a Fintech Marketing Agency
Start with your sub-vertical, then match the agency’s case studies to it:
| If you’re | Look for | Agencies on this list |
|---|---|---|
| A payments or money transfer company | Performance marketing, influencer marketing, and earned media that builds trust | Fractl, CSTMR, NinjaPromo, Mint Studios |
| A lender or bank | Websites, SEO, paid media, and earned media from original research | Fractl, CSTMR, Fintech Digital |
| A wealth management or investing app | Content-led SEO, digital PR, and growth marketing | Fractl, Siege Media, NoGood |
| A crypto company | Disclosure-ready influencer campaigns, PR, and AI search visibility | Fractl, NinjaPromo, Gateway Group |
| A B2B fintech, regtech, or infrastructure company | Demand generation, ABM, and content that turns MQLs into SQLs | 42DM, Mint Studios |
| A public or pre-IPO fintech | Investor relations and financial communications | Gateway Group |
Then ask each agency for a case study from your sub-vertical, the name of the person who ran it, and the metric it was hired to move. That might be CAC, signups, or pipeline. Ask, too, whether services like web design and marketing automation are handled in-house or subcontracted.
If earned media is your priority, compare more digital PR agencies that work across industries.
Hire the Fintech Marketing Agency That Turns Your Data Into Trusted Coverage
Shortlist two or three agencies whose case studies match your sub-vertical, then ask each one how it handles your compliance review. If you want national finance coverage, links, and AI citations built on original research, Fractl’s digital PR earns all three across search, social, and AI.
Reach out to see how Fractl would build your fintech marketing strategy.
FAQ
What makes a fintech marketing agency?
A fintech marketing agency has published results for financial technology companies and understands the rules your ads must follow. Fractl has earned fintech startups and established lenders coverage in Bloomberg, CNBC, and Fortune with original research.
How do fintech marketing agencies handle compliance?
The best ones build your compliance team’s review into every timeline and brief influencers on disclosure rules. Fractl’s data studies give finance writers facts to cite, which keeps claims grounded in data instead of promises.
How much does fintech marketing cost?
Published prices range from $3,200 a month at NinjaPromo to an average retainer above $20,000 a month at NoGood. Fractl’s programs run $5,000 to $50,000 or more a month, depending on scope.
What regulations apply to fintech content marketing?
It depends on your product: FINRA rules cover broker-dealers, the SEC’s marketing rule covers investment advisers, and the CFPB polices deceptive claims about lending, payments, and banking products. Fractl builds content around original data, so every claim can point to a source.
How is B2B fintech marketing different from B2C fintech marketing?
B2B fintech sells to CFOs and finance teams through long sales cycles, so ABM, demand generation, and expert content lead. B2C fintech competes for app signups with paid media and social. Fractl’s digital PR serves both, earning the coverage a buyer committee or a new customer checks first.





