Kelsey Libert

Cofounder

Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.

Aditya Sachdeva

Head of Data Journalism

Aditya Sachdeva is the Head of Data Journalism at Fractl, where he has spent over five years producing data-driven content campaigns that earn coverage in publications like The New York Times, Forbes, USA Today, CNN, and Hypebeast. He turns original research and survey data into stories that place in top-tier outlets. More recently, he's been exploring how generative search is changing SEO, including GEO, LLM ranking, and AI-driven approaches to organic visibility.