Our client, a premier financial services company, wanted to enhance its online presence and domain authority. Thanks to our strategic content marketing and digital PR campaigns, they witnessed a 119.5% surge in monthly organic traffic (520,727 new monthly visitors and $8.5 million in added traffic value) in two years.

Client’s Goals

The client wanted to boost its visibility and credibility in the competitive financial services industry. The challenge was to achieve both quantitative growth in search engine rankings and organic traffic and qualitative improvement in its digital footprint, including stronger domain authority and thought leadership in the financial services sector.

Fractl’s Strategy

Our marketing strategy involved creating engaging, data-driven content and implementing targeted digital PR outreach. This initiative was meant to increase the client’s website traffic and earn valuable backlinks from highly regarded sources in the finance field, building trust and authority with both search engines and the client’s target audience.

Pairing SEO-informed content creation with public relations campaigns tailored to the financial services industry allowed us to optimize the client’s digital presence across multiple channels and earn high-authority media coverage that drove measurable results.

Results

Over just two years, we enhanced the client’s online presence with a 119.5% increase in monthly organic traffic to their website. This translated to a gain of 520,727 monthly visitors and a total increase in traffic value of $8,504,232. We also boosted the client’s domain authority by 14.1% and grew their referring domains from 1,388 to 7,233 (a 421.1% increase). These new domains linking to the client significantly expanded its online influence and presence.

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