Think about how you’d describe your job to a colleague. Now think about how you’d describe it to someone who has no idea what digital marketing is. via GIPHY The core information is the same, but the delivery needs to be different. And this matters constantly when it comes to getting buy-in from different people […]

If you’re doing what everyone else is doing, will you truly stand out? via GIPHY   It’s not enough to just buy-in to the concept of content marketing. You have to find new ways to reach your audience. Master marketer Mark Schaefer explains how to determine the content strategy that best suits your particular business. […]

A lot of marketers take a casual approach to moving forward with content without being sure of the legal ramifications. via GIPHY Marketing strategist, speaker, and writer Kerry O’Shea Gorgone JD, MBA provides the legal lens for what you need to consider when creating and promoting content. In this episode, you’ll learn: How to publish […]

Content that converts is easy to sell internally. But what about content that is bringing brand new people into the fold who may not be ready to buy? via GIPHY Many of us know that this aspect of reporting can be a lot tougher. This week, Ruth Burr Reedy from UpBuild talks about how you […]

Listening to your customers and potential customers is a huge part of marketing. via GIPHY But have you heard of social listening? Brooke Sellas from B Squared Media explains what social listening is, why it’s a powerful tool, and what kind of insights you can glean to help decide what kind of content to create. […]