7 Content Marketing Strategies That Drive Sales | Fractl

7 Content Marketing Tactics That Boost Sales and Influence Buyer Behaviors

By Kelsey Libert

Cofounder

1 min read

Updated Apr 1, 2026

7 Content Marketing Tactics That Boost Sales and Influence Buyer Behaviors

Discover what types of content and strategies drive your target consumers further down the sales funnel, including how Fractl leverages case studies to drive bottom line results.

Kelsey Libert

Cofounder

Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.