Crypto is a low-trust category where people lean on AI assistants to explain how payments, wallets, and security work. The brands cited in those answers earn credibility that’s hard-won. Despite that, Fractl grew a crypto payments app’s Google AI Overview citations roughly tenfold in just six months, using original research and AI search content to build the authority behind it.

The Challenge

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The app had almost no presence in AI answers and a thin backlink profile, so it rarely showed up when someone asked how crypto payments work.

In a space where trust is the barrier to adoption, being absent from AI answers meant losing the explanation (and the customer) to someone else. It needed authority signals that content answer engines could cite, and fast.

What Fractl Did

We built credibility through original data. Fractl ran a digital PR program grounded in research campaigns, surveys, and data studies on crypto payroll, wallet adoption, and consumer trust, which earned links and brand mentions across mainstream outlets.

We paired that earned authority with answer-first content, giving AI engines clear, sourced answers to cite while the coverage built the high-authority link profile models look for.

The Results

Visibility multiplied from a low base.

AI Overview citations grew roughly tenfold to 545, and top-three keyword rankings tripled to 292.

The campaigns added 714 referring domains and 11,500 backlinks, lifting Domain Rating from 45 to 59, while organic keywords grew from 436 to 657 and AI Mode responses reached 281. A study on workers wanting to be paid in crypto and another on Americans abandoning physical cards drove much of the coverage that made the gains stick.

What Emerging Brands Can Learn From This Campaign

Original data buys trust you can’t claim In a skeptical category, sourced research earns the coverage and citations that assertions never will.

A thin backlink profile is a starting line, not a ceiling Adding hundreds of referring domains through earned media builds the authority AI engines reward, quickly.

Newsworthy angles travel Campaigns tied to money, work, and behavior earn the broad coverage that lifts both citations and rankings.

Partner With Fractl for AI SEO

Fractl helps emerging brands earn the authority that gets them cited in AI answers and ranked in search. We’re number one on Clutch’s Leaders Matrix for content marketing because we turn original research into campaigns journalists publish and AI engines reward.

If you want to build trust and visibility from the ground up, see how Fractl can help.

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