Fintech brands win or lose on trust. People hand over their money, their data, and their financial future, so before they sign up, they need to see a brand that the press, search engines, and AI engines treat as credible. In a category crowded with traditional banks, legacy financial institutions, and a wave of fintech startups, brand awareness alone doesn’t earn that trust.

Digital PR is how financial technology brands build that credibility at scale. Data-driven digital PR turns original financial research into stories that high-authority finance and business outlets want to publish, and the resulting high-authority links and brand mentions improve SEO rankings. The earned media reaches the audiences looking into where they want to put their money.

Below are digital PR case studies showing how Fractl has done that for fintech brands through digital PR, content marketing, and onsite SEO: a wealth-management and personal-finance platform, and an online lending marketplace.

Why Digital PR Works for Fintech Brands

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Trust is the product. Fintech asks people to move their money and share sensitive data, so credibility dictates who signs up. A feature in Bloomberg, CNBC, or Forbes, backed by genuine thought leadership, builds the kind of trust in financial services that ads and paid media can’t.

Search and AI visibility drive customer acquisition. Prospects research their options with a search engine first, and increasingly with AI tools. Digital PR earns the high-authority links and rankings that put a fintech brand in front of its target audience, building brand visibility and supporting customer acquisition and retention.

One data study scales across the entire finance press. A single piece of original research can syndicate across hundreds of finance outlets and keep earning backlinks for years. One study placed with a hub like The Motley Fool can carry to MSN, USA Today, and Nasdaq at once.

Our Results Across Fintech Clients

The same pattern holds across the metrics that matter: high-authority coverage, durable links, and organic growth that compounds.

+119.5% organic traffic for a wealth-management platform (520,727 new monthly visitors)	$8.5M in added organic traffic value for a wealth-management platform
5,845 new referring domains (+421%) for a wealth-management platform	Coverage in Bloomberg, CNBC, MSN, and Fortune for a wealth-management platform
One survey, 572 earned links from a single wealth-management campaign	718 links and 12,239 social media shares for an online lending marketplace

High-Authority Publishers and Media Coverage

These fintech brands earned placements across national business and finance press, plus the regional and trade syndication that carries a study nationwide.

Wealth-management and personal-finance platform Bloomberg, CNBC, MSN, MarketWatch, Fortune, Nasdaq, Yahoo Finance, The Motley Fool, Fox Business, Investopedia, Business Insider, and USA Today

Online lending marketplace Forbes, CNBC, NBC News, CBS News, USA Today, MSN, Nasdaq, Yahoo Finance, and The Motley Fool

Case Study: A Wealth-Management and Personal-Finance Platform

The Challenge

This platform competes for high-intent money searches against banks, brokerages, and other fintech companies. It needed the authority and organic visibility to win on retirement, investing, and personal finance topics and the credibility to turn searchers into signups.

The Strategy

Fractl ran a multi-year data journalism program built on original surveys and studies about the money questions this audience actually has, retirement readiness, how COVID reshaped financial behavior, holiday and everyday spending, and money habits by generation. Each study was pitched to top-tier finance and business press, and a syndication model carried the coverage across the wider finance ecosystem.

The Results

• Organic traffic rose 119.5% over the engagement, adding 520,727 monthly visitors, worth an estimated $8.5 million in added traffic value
• Referring domains grew from 1,388 to 7,233, a 421% increase (5,845 new referring domains), and domain authority climbed 14.1%
• Thousands of earned links and brand mentions across campaigns, with standouts like a retirement survey (572 links) and a holiday-spending study (800+ links)

Coverage landed in Bloomberg, CNBC, MSN, MarketWatch, Fortune, Nasdaq, Yahoo Finance, The Motley Fool, and Fox Business, with a Motley Fool syndication network carrying single studies to hundreds of finance outlets and regional newsrooms.

Case Study: An Online Lending Marketplace

The Challenge

This lending marketplace needed authoritative coverage and links to compete for high-intent searches in a crowded personal-finance category and to build trust with borrowers comparing their options.

The Strategy

Fractl built data journalism campaigns on money and relationships, including studies on love and money, debt, and how generations save and spend, then pitched the findings to national news and finance press.

The Results

• 11 data-driven campaigns earned 718 links and brand mentions, backed by a combined linking-domain authority above 20,000
• 12,239 social media shares across the campaigns, extending reach well beyond the original placements
• The flagship “Love and Money” study earned 264 links and mentions on its own

Coverage included Forbes, CNBC, NBC News, CBS News, USA Today, MSN, and Nasdaq.

Campaign Formats That Work in Fintech

A few campaign types earned coverage again and again across this work. They’re the fintech PR campaigns we’d reach for first:

Original consumer-finance surveys Retirement readiness, debt, and money habits, like the retirement survey that earned 572 links and “Love and Money” at 264	Reactive PR on financial news Recessions, inflation, and economic shifts, like “Preparing for the Next Recession” and “Counting on Cash”
Seasonal spending studies A “Holiday Spending: Thanksgiving Edition” study earned 800+ links by giving journalists timely, relatable data	Generational money studies “Smartest Money Moves by Generation” and millennial saving-versus-spending research that the finance press loves to cover
Product-tied research Studies that map directly to what the platform helps people do (retirement, investing, budgeting), so the coverage reinforces the brand’s core expertise

What Fintech Brands Can Learn From These Results

Here’s what to keep in mind:

• Trust is earned in the finance press. High-authority coverage in Bloomberg, CNBC, and Forbes builds the credibility a fintech brand needs, the kind paid media can’t manufacture.
• Original data outperforms announcements. The fintech PR strategies that win start with original research: one survey drove 572 links and a holiday-spending study drove 800+. Boilerplate fintech news can’t do that.
• Syndication multiplies reach. A single study placed with a hub like The Motley Fool syndicates across hundreds of finance outlets and regional dailies, turning one campaign into nationwide coverage.
• Digital PR and SEO compound. High-authority links lift domain authority, authority lifts rankings, and better rankings send organic traffic to the pages that drive conversions. One platform turned that compounding into a 119.5% traffic increase and $8.5 million in added traffic value.
• AI visibility is the next competitive advantage. The fintech brands earning consistent, high-authority coverage now are the ones AI engines are learning to cite, which is why AI visibility belongs in every fintech SEO and organic growth plan.

Partner With Fractl for Digital PR in Fintech

Fractl is an award-winning digital PR and content marketing partner for the fintech industry, from wealth management and lending to payments, crypto, and digital banking, and digital PR is one part of the full-funnel digital marketing strategy and partnerships we build with you. We’re number one on Clutch’s Leaders Matrix because we turn original data into the campaigns and stories journalists want to publish and search engines reward. 

If you’re ready to build trust, authority, and organic growth in fintech, see how Fractl can help.