Ask Amanda About Marketing – Episode 27: Now that’s a bright idea!


Content doesn’t start when you design a pretty graphic, or even when your cursor is blinking in a Google Document. It starts with an idea.

aladdin

Perhaps one that involves tricking a genie?

If your idea isn’t solid, you’re setting yourself up for failure. It doesn’t matter how wonderful your article is or how stunning your graphic — or even how hard you try to pitch or promote it — if the idea wasn’t a good one, well, your content is probably screwed.

This week I run through key ideation process tips. You’ll learn:

  • Every element a fully fleshed out “idea” needs
  • Five ways to get inspiration right now

So put on your thinking hat — ahem, lampshade? — and get to it!

bright idea

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This podcast seeks to answer your questions about content marketing and digital PR with straightforward, actionable tips. You can find all episodes here.

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Have a question you want to submit to the podcast?

Email me at amanda@frac.tl or comment below!

Have any additional insight on ideation? Post it in the comments! I’d love to hear your thoughts.


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