Episode 27

Ask Amanda About Marketing – Episode 27: Now that’s a bright idea!

Amanda Milligan 0 Comments

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Content doesn’t start when you design a pretty graphic, or even when your cursor is blinking in a Google Document. It starts with an idea.


Perhaps one that involves tricking a genie?

If your idea isn’t solid, you’re setting yourself up for failure. It doesn’t matter how wonderful your article is or how stunning your graphic — or even how hard you try to pitch or promote it — if the idea wasn’t a good one, well, your content is probably screwed.

This week I run through key ideation process tips. You’ll learn:

  • Every element a fully fleshed out “idea” needs
  • Five ways to get inspiration right now

So put on your thinking hat — ahem, lampshade? — and get to it!

bright idea

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This podcast seeks to answer your questions about content marketing and digital PR with straightforward, actionable tips. You can find all episodes here.

I’ll be publishing biweekly, so subscribe to stay up-to-date!

Have a question you want to submit to the podcast?

Email me at amanda@frac.tl or comment below!

Have any additional insight on ideation? Post it in the comments! I’d love to hear your thoughts.

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Amanda Milligan

As the Branded Content Manager for Fractl, Amanda's responsible for all on-site content, working to improve our brand engagement and enhance the agency's organic traffic growth strategy. Her work has appeared in Forbes, Content Marketing Institute, the Marketing Smarts podcast, CMO, and more. When she's not obsessing over the comma placement in blog posts, she's probably out singing karaoke or patiently waiting for "Westworld" to come back.

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