How Fractl Powered a New Energy Brand to Rank for 500+ Keywords and Earn High-Quality Press in Just Months
Cofounder
2 min read
Client's goals
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A client in the deregulated energy space approached Fractl with a brand-new domain — no authority, no content, and no established rankings. They needed an innovative approach to jumpstart their online presence and establish credibility in a competitive market.
Fractl's growth strategy
Fractl's strategy combined cutting-edge AI technology with human editorial expertise to maximize performance:
- Content creation: Developed 50 in-depth pillar articles leveraging AI-assisted tools, with rigorous human edits to elevate information gain and consumer value.
- Search optimization: Focused on keyword clustering and competitive analysis to rapidly build authority and visibility for the new domain.
- Digital PR: Executed targeted outreach campaigns to earn placements on top-tier publishers, boosting both domain authority and brand awareness.
Results
Fractl delivered transformative results for this fledgling domain:
- Engineered 50 AI-powered in-depth pillar articles optimized for both search engines and consumer value.
- Ranked for 500+ keywords, including 10+ keywords on the first and second pages of Google search results.
- Secured high-quality press placements with esteemed publishers, including Dallas News, Homes and Gardens, My San Antonio, CW33, Express News, and MSN.
Top publisher placements
About the author
Kelsey Libert
Cofounder
