Fractl Increased Payless Power’s Organic Traffic Value by $974K+ in 16 Months
2 min read
By Kelsey Libert
Cofounder
2 min read
By Kelsey Libert
Cofounder
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Payless Power, a leading provider of affordable electricity plans, partnered with Fractl to boost its online presence. Discover how our data-driven content campaigns increased Payless Power’s organic traffic value by over $974K and referring domains by 55.1% in just 16 months.
Payless Power wanted to enhance its online visibility and drive more organic traffic to its website through impactful content and placements in authoritative publications relevant to the energy industry.
We based our strategy on data-driven, journalistic content tailored to Payless Power’s industry. Our team conducted extensive research to identify topics and angles that would captivate Payless Power’s target audience and align with the interests of key industry publications. Our compelling data insights and engaging narratives would enable us to produce authoritative content that could earn high-profile placements on respected platforms. This approach allowed us to position Payless Power as a thought leader in its field while attracting valuable attention from top-tier publishers and increasing website traffic.
During our 16-month engagement with Payless Power, we generated a substantial increase in traffic valued at $974,967. Our campaigns secured 450 placements in publications with a domain authority of 60+ and increased referring domains by 55.1%.
Traffic increase
Monthly increase traffic value
New monthly visits
Total increase
New referring domains
Increase in domain authority (DA)
Percentage of placements with DA 60+
Cofounder
Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.
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