How Fractl Helped a College Comparison Tool Achieve 1,000+ Page-One Rankings and 18K+ Monthly Visitors
Cofounder
2 min read
Client's goals
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A college comparison platform partnered with Fractl after launching a newly redesigned website. With no domain authority, content, or backlinks, the client needed a comprehensive strategy to establish their digital presence and compete in the crowded higher education space.
Fractl's growth strategy
Fractl implemented a multi-faceted approach to achieve these outstanding results:
- Data journalism campaigns: Created compelling, data-driven stories tailored to the college admissions audience.
- Expert quotes: Positioned the platform as an authority by incorporating industry-relevant expert commentary.
- Reactive/Proactive PR: Combined trend-responsive media outreach with evergreen content promotion to maximize exposure.
Results
Fractl's innovative strategies transformed this fresh domain into a robust digital contender:
- Increased domain authority by 38 points within 21 months.
- Grew monthly traffic to 18K+ visitors from site inception.
- Secured 650+ media mentions and 150+ high-authority backlinks.
- Achieved over 1,000 page-one keyword rankings, including:
- 150+ keywords in Positions 1–3.
- 850+ keywords in Positions 4–10.
Prominent placements
These campaigns earned media mentions in major outlets, with a small sample including:
Niche-relevant publishers
Mainstream news
Regional news
Leading industry publications
News syndicators
.edu domains
About the author
Kelsey Libert
Cofounder
