How Fractl Helped a College Comparison Tool Achieve 1,000+ Page-One Rankings and 18K+ Monthly Visitors
By Kelsey Libert
Cofounder
2 min read
By Kelsey Libert
Cofounder
2 min read
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A college comparison platform partnered with Fractl after launching a newly redesigned website. With no domain authority, content, or backlinks, the client needed a comprehensive strategy to establish their digital presence and compete in the crowded higher education space.
Fractl implemented a multi-faceted approach to achieve these outstanding results:
Fractl's innovative strategies transformed this fresh domain into a robust digital contender:
These campaigns earned media mentions in major outlets, with a small sample including:
Niche-relevant publishers
Mainstream news
Regional news
Leading industry publications
News syndicators
.edu domains
Cofounder
Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.
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