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How Fractl Helped an Educational Gaming Platform Overcome AI Concerns and Drive 10,000+ New Visitors in Just 2 Months

Kelsey Libert

By Kelsey Libert

Cofounder

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2 min read

Educational Gaming Platform Case Study Header

Client's goals

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An innovative game-based educational platform partnered with Fractl to solve a critical content challenge. Facing internal capacity limitations and a hesitant leadership team wary of AI-generated content, the client needed an effective strategy to drive growth without compromising quality.

Overcoming challenges


The client's leadership team initially hesitated to leverage AI for content creation. To address these concerns, Fractl:

  • Educated stakeholders through email exchanges, calls, and research insights, including Google's viewpoints on AI-generated content.
  • Highlighted Fractl's innovative AI workflow, which includes expert editors and subject matter experts curating and refining content to the highest standards.
  • Eye Demonstrated that the final content was indistinguishable from human-written work, even by prominent AI detection tools.

Fractl's growth strategy


Fractl's approach combined cutting-edge AI innovation with human expertise to:

  • Develop highly tailored AI-powered pillar content designed to resonate with the educational gaming audience while meeting SEO goals.
  • Execute a strategic link acquisition campaign to amplify content reach and bolster domain authority.

Results


Fractl turned challenges into successes with a strategic and educational approach:

  • Produced 8 in-depth AI-powered pillar articles, extensively curated and edited by subject matter experts.
  • Generated 10,000+ net new visitors and ranked for over 1,700 new keywords in just over 2 months.
  • Supplemented the content strategy with a robust link acquisition campaign, earning press mentions on top-tier publishers like:
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About the author


Kelsey Libert

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.

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