2 min read
By Kelsey Libert
Cofounder
Beyond Identity wanted to enhance its digital presence and credibility, improve its visibility in search engine results, and attract a larger, more engaged audience.
Fractl’s strategy for Beyond Identity involved a targeted content and digital PR approach to establish them as experts in their field. First, we created authoritative, high-quality content for their website that highlighted Beyond Identity’s digital security expertise and innovation. Then, we promoted it across relevant platforms to secure high-authority backlinks to their site, increase their domain authority, and position Beyond Identity as a thought leader in the digital security space.
Over our 15 months of work, Fractl significantly enhanced Beyond Identity’s online presence with a 67.2% increase in referring domains (634 new domains linked to its site). We also helped attract attention from high-authority publishers, with 40 placements landing on platforms with a domain authority of over 60. Our strategy increased site traffic by 189.5% (adding 5,908 new monthly visitors) and bolstered credibility with a domain rating increase of 7.7%. People viewed Fractl-created content pages nearly 1.5 million times, massively boosting Beyond Identity’s digital footprint and market visibility.
Total page views*
Total organic traffic increase
New monthly visitors
Publisher placements with
domain authority 60+:
Total
increase
New
referring domains
Domain
authority increase