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How Fractl Increased Beyond Identity’s Monthly Organic Traffic by 190% in Just Over a Year

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2 min read

Kelsey Libert

By Kelsey Libert

Cofounder

Beyond Identity Case Study Header

About Beyond Identity

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About Beyond Identity

Beyond Identity, a leader in secure digital authentication, partnered with Fractl to increase its domain authority and online visibility. Learn how our targeted campaigns drove organic traffic growth and attracted high-authority backlinks in less than a year.

Beyond Identity's goals


Beyond Identity wanted to enhance its digital presence and credibility, improve its visibility in search engine results, and attract a larger, more engaged audience.

Fractl's growth strategy


Fractl’s strategy for Beyond Identity involved a targeted content and digital PR approach to establish them as experts in their field. First, we created authoritative, high-quality content for their website that highlighted Beyond Identity’s digital security expertise and innovation. Then, we promoted it across relevant platforms to secure high-authority backlinks to their site, increase their domain authority, and position Beyond Identity as a thought leader in the digital security space.

Results


Over our 15 months of work, Fractl significantly enhanced Beyond Identity’s online presence with a 67.2% increase in referring domains (634 new domains linked to its site). We also helped attract attention from high-authority publishers, with 40 placements landing on platforms with a domain authority of over 60. Our strategy increased site traffic by 189.5% (adding 5,908 new monthly visitors) and bolstered credibility with a domain rating increase of 7.7%. People viewed Fractl-created content pages nearly 1.5 million times, massively boosting Beyond Identity’s digital footprint and market visibility.

Organic traffic over 15 months

Organic Traffic Chart
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1.45M

Total page views*

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189.5%

Total organic traffic increase

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5,908

New monthly visitors

Referring domains over 15 months

Referring Domains Chart

Publisher placements with
domain authority 60+:

40

Total
increase

67.2%

New
referring domains

634

Domain
authority increase

7.7%

Top publisher placements


Mentions in major publications220

Mainstream


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Industry


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We established Beyond Identity as an expert in digital security.

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I'd love to write about this! Do you by any chance have a PDF you could share with me? I'd love to look over the research.

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Just got done chatting with my editor. We're interested in the top mental health terms at higher risk for malware, provided the data comes with some degree of insight about why those terms are at higher risk than others.

If that sounds good, then we have the green light.
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This is an interesting report! Is there anyone on the team who might be able to offer a little advice on how to avoid falling for a ChatGPT Scam?

About the author


Kelsey Libert

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.

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