2 min read
By Kelsey Libert
Cofounder
Beyond Identity wanted to enhance its digital presence and credibility, improve its visibility in search engine results, and attract a larger, more engaged audience.
Fractl’s strategy for Beyond Identity involved a targeted content and digital PR approach to establish them as experts in their field. First, we created authoritative, high-quality content for their website that highlighted Beyond Identity’s digital security expertise and innovation. Then, we promoted it across relevant platforms to secure high-authority backlinks to their site, increase their domain authority, and position Beyond Identity as a thought leader in the digital security space.
Over our 15 months of work, Fractl significantly enhanced Beyond Identity’s online presence with a 67.2% increase in referring domains (634 new domains linked to its site). We also helped attract attention from high-authority publishers, with 40 placements landing on platforms with a domain authority of over 60. Our strategy increased site traffic by 189.5% (adding 5,908 new monthly visitors) and bolstered credibility with a domain rating increase of 7.7%. People viewed Fractl-created content pages nearly 1.5 million times, massively boosting Beyond Identity’s digital footprint and market visibility.
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Publisher placements with
domain authority 60+:
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Cofounder
Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.