How Fractl Helped a Gig Economy Job Platform Double Its Backlink Goals in Just 6 Months
By Kelsey Libert
Cofounder
2 min read
By Kelsey Libert
Cofounder
2 min read
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A fast-growing gig economy job platform approached Fractl with an ambitious goal: to build authority and visibility in a competitive digital landscape. With aggressive performance targets in mind, they partnered with us to establish a strong backlink portfolio and secure placements with high-authority publishers.
Fractl implemented a robust and multifaceted approach to achieve these results:
Fractl not only met but far exceeded the client's goals in record time:
Cofounder
Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.
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