The Nuances of Effective Messaging

By Kelsey Libert

Cofounder

1 min read

Think about how you’d describe your job to a colleague. Now think about how you’d describe it to someone who has no idea what digital marketing is.

, The Nuances of Effective Messaging

via GIPHY

The core information is the same, but the delivery needs to be different. And this matters constantly when it comes to getting buy-in from different people with different priorities.

Tamsen Webster, marketer message strategist, and founder of The Red Thread®, explains her philosophy on how you can refine your messaging to really resonate with the person you’re trying to communicate with.

, The Nuances of Effective Messaging

In this episode, you’ll learn:

How to communicate your key messages effectively
The difference between activating short-term action vs. long-term action
How to identify the longer-term motivations to tap into sustained action
How to prompt people to get to the core of what they really need

Related resources/links:

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.