Should You Be Live Streaming? [Podcast Episode]

By Kelsey Libert

Cofounder

1 min read

Should You Be Live Streaming? [Podcast Episode]

Live-streaming can be a great way for companies to launch podcasts and see more returns right out of the gate.

via GIPHY

It was great having CHRISTOPH TRAPPE back on the show to talk about the benefits of live streaming as part of a content strategy. In this episode, Christoph discusses how to prepare a live stream on multiple platforms, why live streaming a podcast can help build an audience more efficiently, and much more.

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In this episode, you’ll learn:

How live-streaming can help with efficiency in content
How to navigate the backend to live stream efficiently
How companies can go about brainstorming for a podcast or live-streaming strategy
How to know when to explore invite-only live audio platforms like Clubhouse

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.