Human response can be broken down into four basic emotions: happy, sad, afraid/surprised, and angry disgusted. Fractl’s research is used to emphasize the importance of understanding the science of emotion in marketing.
Kelsey Libert
Cofounder
Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.
