Our HealthTech client is a platform specializing in integrated solutions for medical practice management, health care marketing, and patient engagement. Our targeted content and digital PR strategies catalyzed a remarkable transformation in its online footprint, achieving a more than 2,000% surge in monthly organic traffic and significantly boosting its domain authority.
Client’s Goals
The client’s primary aim was to increase its domain authority and secure high-authority backlinks to strengthen its online credibility in the health care industry.
Fractl’s Growth Strategy
Our strategy centered around data-driven journalism and newsjacking campaigns to elevate the client’s profile in the health care sector. By creating compelling, topical content, we aimed to capture mainstream media attention and secure authoritative backlinks to their website. These tactics increased their domain authority and enhanced their online presence.
Results
Our strategy delivered outstanding outcomes for the client over just seven months, marked by a substantial 94.7% surge in domain authority and an impressive increase in traffic valued at $319,802. Our campaigns garnered a remarkable 3.86 million views in total lifetime audience engagement, secured 209 publisher placements, and acquired 28 unique linking domains.
One word to describe our campaigns? “Interesting!” But don’t just take our word for it — here’s what publishers have told us:
“Lots of interesting data here to back up the AI hype we’re seeing these days.”
“This research is super interesting, and I’d love to cover a story on it!”
“Pretty interesting stuff!”
