How to Create Content That Naturally Builds Links [Podcast Episode]

By Kelsey Libert

Cofounder

1 min read

How to Create Content That Naturally Builds Links [Podcast Episode]

Link building is a crucial step in the content marketing process, and there’s nothing more ideal than having content that build links naturally.

via GIPHY

It was wonderful chatting with the great MONIQUE QUARLES, of Wiideman Consulting Group, about the process of natural link building. Monique explains how to accomplish this through collaboration, what the research process looks like, why format and shareable content is important to building links naturally, and much more.

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In this episode, you’ll learn:

How to start creating content that is optimized to build links organically
How to know what format works best for your content
How to gauge whether a piece of content is building links naturally
How to be sure that your content is shareable to get the best results

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.