How to Avoid Common Content Mistakes [Podcast Episode]

By Kelsey Libert

Cofounder

1 min read

How to Avoid Common Content Mistakes [Podcast Episode]

The truth about content is, it might not always perform as well as you might expect. As common as failure can be, there are also many common mistakes that you can easily avoid making to help your content do better.

via GIPHY

It was wonderful talking to the great MARK PORTER, of Screaming Frog, about the key to avoiding common content mistakes. Listen to Mark discuss the importance of simplicity with content, when relevancy is important, and much more.

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In this episode, you’ll learn:

How to know when your content is too complex
How to have a dialogue with clients about struggling campaigns
How to keep your content organized and refreshed
How to navigate the technical side of creating presentable content

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.