Overcoming Content Budget Pushback by Addressing ROI

By Kelsey Libert

Cofounder

1 min read

It’s a reasonable question: “Is your strategy worth the cost?” And you know what you want to answer:

, Overcoming Content Budget Pushback by Addressing ROI

via GIPHY

But as we know, it’s not that easy.

Taylor Jones, VP of Marketing at Soft-Tex, shares a ton of insight on how to improve your chances of getting buy-in for content and SEO initiatives and tackle the budget-side of things.

, Overcoming Content Budget Pushback by Addressing ROI

In this episode, you’ll learn:

Which type of stakeholders you need to consider
How to communicate with people with different learning styles
Tips for framing the conversation around how your strategy will impact your current conversion funnels
How to talk about budget and expectations in a way that gets buy-in and sets the right expectations

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.