How Fractl Powered a New Energy Brand to Rank for 500+ Keywords and Earn High-Quality Press in Just Months
By Kelsey Libert
Cofounder
2 min read
By Kelsey Libert
Cofounder
2 min read
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A client in the deregulated energy space approached Fractl with a brand-new domain — no authority, no content, and no established rankings. They needed an innovative approach to jumpstart their online presence and establish credibility in a competitive market.
Fractl's strategy combined cutting-edge AI technology with human editorial expertise to maximize performance:
Fractl delivered transformative results for this fledgling domain:
Cofounder
Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.
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