How Fractl Increased Monthly Organic Traffic by Nearly 600% for Accounting Client
2 min read
By Kelsey Libert
Cofounder
2 min read
By Kelsey Libert
Cofounder
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Our client, a leading provider of online invoicing and accounting software, partnered with Fractl to enhance its online presence. Discover how our data-driven content and strategic outreach boosted the client's monthly traffic nearly 6-fold (an increase valued at over $2.3 million) and its domain authority by 139.3%.
The client wanted to enhance its online visibility and drive more organic traffic to its website through impactful content and placements in authoritative publications relevant to the software industry.
We crafted data-driven journalism campaigns to earn placements on industry-relevant sites to enhance the client's online presence and drive traffic. This involved creating thoroughly researched, compelling content that resonated with the client's target audience and influential industry platforms. Fractl’s data and insights would result in authoritative, engaging content attracting attention from top-tier publishers in the client's industry.
During our roughly 3-year engagement, we generated a substantial increase in traffic: a 592.4% boost resulting in 103,908 new monthly visits valued at $2,306,866. Our campaigns garnered 791 placements in publications with a domain authority of 60+, increasing the client's referring domains by 181% and their domain authority by an impressive 139.3%.
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Cofounder
Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.
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