How Fractl Increased Referring Domains by 749% in 7 Months for a Health Tech Client
2 min read
By Kelsey Libert
Cofounder
2 min read
By Kelsey Libert
Cofounder
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The client is a leading American company in the health care software industry. Formed through the merger of two companies, they're committed to improving every step of the care journey for both providers and patients. Their platform offers best-in-class practice growth solutions and management software for independent practices, helping them thrive in the ever-evolving health care landscape. As of 2023, they support more than 150,000 health care providers, covering approximately 123 million patients in the United States.
The primary aim for the client was to increase its domain authority and secure high-authority backlinks to strengthen its online credibility in the health care industry. This involved strategically acquiring authoritative links and boosting domain authority within the healthcare sector to bolster presence and reputation.
Our strategy centered around data-driven journalism and newsjacking campaigns to elevate the client’s profile in the health care sector. By creating compelling, topical content, we aimed to capture mainstream media attention and secure authoritative backlinks to the client’s website. These tactics increased their domain authority and enhanced their online presence.
Total
increase
New monthly
visitors
Monthly traffic value
increased by:
Total page views*
*Lifetime audience engagement as estimated by CoverageBook
Total
increase
New
referring domains
Domain
authority increase
Publisher placements
Publisher placements with domain authority of 60+
Unique linking domains (ULDs) acquired
Lots of interesting data here to back up the AI hype we’re seeing these days.
— EMARKETER
This research is super interesting, and I’d love to cover a story on it!
— Thred.com
Pretty interesting stuff!
— Healthnews
Cofounder
Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.
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