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How Fractl Increased Traffic by Almost 2K% in 1 Year for Wellness Solutions Client

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2 min read

Kelsey Libert

By Kelsey Libert

Cofounder

Wellness Solutions Case Study Header

About the client

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Learn about the blend of high-quality digital content and PR strategies that elevated our client's web presence, established them as a trusted health care authority, and resulted in more than a 19-fold increase in monthly organic traffic.

Client's goals


Our client sought to boost its online visibility and authority in the competitive health care industry.

Fractl's Solution


Fractl’s approach to elevating our client's online presence and industry reputation involved creating high-quality digital content focused on trending and emotionally resonant news. We integrated these elements into our content and digital PR strategies to boost their organic traffic and domain authority, establishing them as a trusted thought leader in the health sector.

Results


Fractl’s campaigns led to a monthly organic traffic increase of almost 2,000% for our client, which is valued at $129,708 for one year. We more than tripled the number of domains linking to their website, and their domain authority surged by 64.3% as a result. High-profile placements included mainstream publishers like MSN, Business Insider, and Forbes, as well as industry-specific outlets like Psychology Today. According to CoverageBook.com, our year-long engagement has brought 33 million estimated views to our client's website.

Organic traffic over 1 year

Organic Traffic Chart
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1,931.2%

Traffic increase

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26,091

New monthly visitors

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$10,809/month

Monthly increase traffic value

Referring domains over 1 year

Referring Domains Chart
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245.4%

Increase in referring domains

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530

New referring domains

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243

Referring domains with domain authority of 60+

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192

Unique linking domains (ULDs)

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192

Unique linking domains (ULDs)

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64.3%

Domain authority increase

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33M

Total page views*

Top publisher placements


729Mentions in major publications, including:

Mainstream


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Brand-Aligned


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About the author


Kelsey Libert

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.

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