2 min read
By Kelsey Libert
Cofounder
Our client sought to boost its online visibility and authority in the competitive health care industry.
Fractl’s approach to elevating our client's online presence and industry reputation involved creating high-quality digital content focused on trending and emotionally resonant news. We integrated these elements into our content and digital PR strategies to boost their organic traffic and domain authority, establishing them as a trusted thought leader in the health sector.
Fractl’s campaigns led to a monthly organic traffic increase of almost 2,000% for our client, which is valued at $129,708 for one year. We more than tripled the number of domains linking to their website, and their domain authority surged by 64.3% as a result. High-profile placements included mainstream publishers like MSN, Business Insider, and Forbes, as well as industry-specific outlets like Psychology Today. According to CoverageBook.com, our year-long engagement has brought 33 million estimated views to our client's website.
Traffic increase
New monthly visitors
Monthly increase traffic value
Increase in referring domains
New referring domains
Referring domains with domain authority of 60+
Unique linking domains (ULDs)
Unique linking domains (ULDs)
Domain authority increase
Total page views*
Cofounder
Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.