How Fractl Earned 5,845 New Referring Domains for Financial Solutions Client
2 min read
By Kelsey Libert
Cofounder
2 min read
By Kelsey Libert
Cofounder
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Our client, a premier financial services provider, sought to enhance its online presence and domain authority. Through Fractl’s strategic content and PR campaigns, our client witnessed a 119.5% surge in monthly organic traffic — nearly 521K average monthly visitors and $8.5 million in total traffic value — in two years.
The client wanted to boost its visibility and credibility in the competitive financial services sector. The challenge was to achieve both quantitative growth and qualitative improvement in its digital footprint.
Our plan focused on creating engaging, high-quality content and implementing targeted digital PR campaigns. This approach aimed to increase the client's website traffic and acquire valuable backlinks from highly-regarded sources, boosting its domain authority and visibility in the finance field.
Over just two years, we enhanced the client's online presence with a 119.5% increase in monthly organic traffic to their website. This translated to a gain of 520,727 monthly visitors and a total increase in traffic value of $8,504,232. We also boosted the client's domain authority by 14.1% and grew their referring domains from 1,388 to 7,233 (a 421.1% increase). These new domains linking to the client significantly expanded its online influence and presence.
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Cofounder
Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.
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