Image

What Role do Emotions Play in Creating Content That Does Well?

Avatar of Kelsey Libert

By Kelsey Libert

Cofounder

Icon

1 min read

What Role do Emotions Play in Creating Content That Does Well?

You may have seen our motto: “We leverage the science behind great content.” Unlike most of our competitors, our tagline isn’t just marketing speak – it’s fact.

At Fractl, we pride ourselves in conducting groundbreaking research in our field on a monthly basis. Some of this data is kept internally to improve our processes, while other assets are released to the industry at large to improve the noise-to-value ratio of others trying to achieve success. Meanwhile, all of our clients receive exclusive access to our research, whether we decide to share it publicly or not.

Some of the areas we’ve explored so far include viral emotions, publisher outreach, and social engagement. Our findings have been featured on dozens of the web’s most reputable business publishers, including the Harvard Business Review, The Next Web, Fast Company, Inc, Forbes, and Entrepreneur – to name a few.

Avatar of Kelsey Libert

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.