We know, especially in the realm of SEO, that technical skills matter. But behavioral skills can be just as important, if not more important.
Matthew Howells-Barby, director of acquisition at HubSpot, talks about his experience getting buy-in for ideas in a large company and what he’s learned about how behavioral skills can increase your chances of success.
In this episode, you’ll learn:
- How to indirectly influence the decision makers
- The importance of accruing and using social capital
- How different teams should be accountable to the same goals
- Tips for having the right attitude when pitching ideas
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