Successfully Selling Content Ideas In Large Organizations

By Kelsey Libert

Cofounder

1 min read

We know, especially in the realm of SEO, that technical skills matter. But behavioral skills can be just as important, if not more important.

, Successfully Selling Content Ideas In Large Organizations

via GIPHY

Matthew Howells-Barby, director of acquisition at HubSpot, talks about his experience getting buy-in for ideas in a large company and what he’s learned about how behavioral skills can increase your chances of success.

, Successfully Selling Content Ideas In Large Organizations

In this episode, you’ll learn:

How to indirectly influence the decision makers
The importance of accruing and using social capital
How different teams should be accountable to the same goals
Tips for having the right attitude when pitching ideas

Related resources/links:

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Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.