Overcoming Silos to Get Content Approval

By Kelsey Libert

Cofounder

1 min read

When you need approval for something that involves a lot of department, you may need to find a way to break through the siloed structure.

, Overcoming Silos to Get Content Approval

via GIPHY

Laurel Miltner, director of digital strategy at Orbit Media, explains how she navigated these barriers and got the content buy-in she was looking for.

, Overcoming Silos to Get Content Approval

In this episode, you’ll learn:

Tips for getting content strategy approval across silos
How to align different departments for cohesive messaging development
How to articulate the type of feedback you want from a colleague
How to use data/testing to find the right solution among varying opinions
The role and importance of a project manager

Related resources/links:

Multivariate testing: what it is and when to use it [Yoast blog post]

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.