MARKETING RESEARCH

What AI Actually Recommends

We measured 11,573 AI answers across 15 industries — what AI recommends, which sites it cites, and why getting featured on those sites is the new way to win AI recommendations.

Can You Actually Make AI Writing Undetectable?

We spent two weeks trying to beat AI detectors — built the detector ourselves, ran a census of 326 models, and trained our own rewriters. Detection is solved; the ‘humanizer’ promise runs into a real wall: you can evade, or keep the facts, not both.

Where AI Recommendations Actually Come From

We read a real AI model’s training data and ran 6,000+ controlled retrieval experiments across nine models. Most of what’s sold as ‘AI visibility’ measures neither engine that actually produces AI answers.

AI vs. SEO: How Generative Search Is Reshaping Discovery, Content Strategy, and Consumer Trust in 2025

Search isn’t just changing—it’s being rewritten. In just 18 months, AI went from novelty to default, and marketers are scrambling to redefine visibility.

AI Search Consumer Trust Study: Brand Visibility Strategies for 2026

Consumer trust in AI search dropped from 82% to 54% in a year. Fractl surveyed 1,008 consumers and 150 marketers on brand visibility for 2026.

The AI Media Partnerships Behind ChatGPT, Gemini & Copilot: What PR Pros Need To Know About LLM Training Data

The publisher is the prompt: Explore how AI publisher partnerships structure latent space and influence what assistants say about your industry.

Stop Pitching GEO: Here’s the Language Marketing Decision-Makers Use

If your agency pitch leads with GEO or AEO, you may be losing the room. Here is what marketing decision-makers actually want to hear.

Credibility in Flux: How Consistent Are the Voices Defining the Future of Search?

A new volatility view tracks how SEO thought leaders are framing AI search and how often they’re changing their stance.

The Hidden PR Goldmine: Media Sites That Punch Above Their Weight

A data-driven look at niche media sites, podcasts, and communities that quietly influence decision-makers and how to use them for earned media.

The AI Visibility Index: Which Major Brands Are Vanishing From ChatGPT, Gemini, and Claude

We tracked how over 8,500 brands show up in ChatGPT, Gemini, and Claude. Five percent of leaders are vanishing from AI. Here’s who, and why it’s happening.

Search Isn’t Dying, It’s Redistributing

Fractl tested the biggest prediction in search marketing with real keyword data. The results will change how you think about SEO in the age of AI.

The New Vocabulary of AI Search

Marketers are redefining AI search through the language they use. Discover which terms are shaping hiring, strategy, and engagement.

When AI Becomes the Voice in Your Head

As AI chatbots become companions, not just tools, discover how this shift impacts relationships, emotional well-being, and societal norms.

The Quiet Click: What Today’s Consumers Really Want From Search Results

Most people read the AI answer, then click anyway. Fractl surveyed 1,007 Americans to find out what still earns the click in 2026.

Prompt Culture by Generation: How Each Age Group Talks to AI

Fractl surveyed 1,003 AI users across four generations. Baby boomers trust AI answers most, Gen Z writes the longest prompts, and 78% pay nothing.

Kelsey Libert in Harvard Business Review

Kristin Tynski in Harvard Business Review

Kelsey Libert at Search Engine Land

Entrepreneur: 3 Ways to Avoid Mediocre Marketing Content

Today's consumers have little interest in anything that doesn't address their immediate needs.

Entrepreneur: The Psychology of Influencer Marketing

Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.

Entrepreneur: 3 Qualities Your Content Needs to Earn Media Coverage

With the right digital PR strategy, you can boost your traffic and growth organically.

Adweek: Agency's Fake Blog Shows How AI-Generated Content Could Spam the Web to Death

Fractl sees it as a threat to the integrity of its trade.

TIME: 5 Tips to Increase Clicks and Shares on Your Social Media Posts

Different social media have different moods.

What A Year’s Worth of Publisher Responses Can Teach You About Digital PR

Over the years, our team has collected feedback from journalists on our content campaigns. The department uses these responses to...

How 150 Digital PR Emails Earned High-Authority Press Mentions

Read on to learn about our discoveries into how to craft a successful pitch, from the strategies when writing the pitch to the recipient and more.

What 1,300 Publishers Want From Your PR Pitches

Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade...

The Tell-All Guide To Digital PR

In this free ebook, we reveal how we get client content campaigns featured on the web’s most popular sites...

500 Digital Publishers Tell You What They Want

We Asked 500 Top-Tier Publishers How to Get Press. They told us about...

21 Tips For Pitching Publishers and Writing Exceptional Subject Lines

In our survey of 500 top-tier publishers, we discovered that the subject line is the gatekeeper to your open rates. In an effort to increase the effectiveness of your pitches...

The Reach, Engagement, and ROI of Content

More and more brands are turning to content marketing because of its effectiveness and strong focus on...

Benchmarks For Content Marketing Success

Not all content can compete with your average cat video or Kim Kardashian scandal. The hard, cold truth is...

What Building 26,000 Links Taught Us About Content Marketing

Since 2012, we’ve created a lot of powerful content. One campaign that highlighted beauty standards...

What 300+ Content Marketing Campaigns Can Teach You About Earning Links

Get an insider’s look at our internal content ideation process that offers some insights to ...

Mapping Viral Content

Get an insider’s look at our internal content ideation process that offers some insights to ...

Can Your Body Predict Viral Marketing Campaigns?

Our new research highlights Fractl's studies into galvanic skin response, or GSR, and how electrodermal activity can forecast viral content.

Why Certain Emotional Combinations Make People Share

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Emotions That Make Marketing Campaigns Go Viral

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Motivations For Sharing On Facebook

Get an insider’s look at our internal content ideation process that offers some insights to ...